Ninja Discount

I worked with Discount Ninja to redesign their brand book, create a new website, and design digital collateral, aligning everything with their refreshed brand identity.
Service
Marketing Design
Category
Web Design, Digital Design
year
2024
Ninja Discount

Overview

I worked with Discount Ninja to revamp their brand identity, starting with a complete redesign of their brand book. I then designed a new, modern website, ensuring consistency across all digital collateral, including social media assets and marketing materials. The project focused on elevating their online presence while aligning with their refreshed brand vision.

  • Refresh brand guidelines to enhance visual consistency.
  • Design new banners specifically for Shopify.
  • Develop and design a new website to align with brand updates.
  • Create versatile mockups for use across all Discount Ninja platforms.

Challenge

Refreshing the Discount Ninja brand book was a rewarding challenge. I modernized colors, typography, and visuals to keep the brand recognizable and versatile across platforms while preserving its core identity.

  • Maintaining Brand Identity: Ensuring updates aligned with the brand’s established personality while modernizing its look.
  • Color and Typography Choices: Choosing new colors and fonts that were both contemporary and flexible across digital platforms.
  • Consistency Across Platforms: Designing elements that maintained a unified appearance on various channels, from web to social media.
  • Balancing Freshness with Familiarity: Modernizing visuals while keeping elements familiar to the brand’s existing audience.
  • Results

    Refreshing the Discount Ninja brand book brought a series of impactful updates, elevating the brand's look and feel. Here’s a quick overview of the key results:

    • Modern and Fresh Design: Created a revitalized look that feels current while staying true to Discount Ninja’s core identity.
    • Clean, Impactful Imagery: Updated visuals that enhance brand recognition and work seamlessly across digital and print.
    • Consistent Brand Elements: Developed cohesive design assets and guidelines that ensure a unified presence across all platforms.
    • Improved Readability: Refined typography and color schemes for clarity, making the brand accessible and appealing to a broader audience.